Confectionery manufacturer Mars Wrigley Australia has today announced it will invest a further $28.8 million in its Ballarat factory to bolster its local innovation and manufacturing capabilities – building on more than $67 million invested since 2021.
The announcement comes as one of the factory’s biggest innovations, paper-based packaging, begins to roll onto shelves across the country.
In a world first for the company, products such as Mars Bars and Snickers will switch to the new packaging which can be recycled via traditional kerbside recycling bins.
The new paper-based packaging is a result of extensive R&D trials from Mars Wrigley’s manufacturing site in Ballarat.
“As a world first for the company, Ballarat is leading the way globally, with the innovation set to be expanded to other markets and regions,” a Mars Wrigley spokesperson said.