Mars backs Ballarat with another huge investment

April 17, 2023 3:40 pm in by
Image: Mars Wrigley

Confectionery manufacturer Mars Wrigley Australia has today announced it will invest a further $28.8 million in its Ballarat factory to bolster its local innovation and manufacturing capabilities – building on more than $67 million invested since 2021.

The announcement comes as one of the factory’s biggest innovations, paper-based packaging, begins to roll onto shelves across the country.

In a world first for the company, products such as Mars Bars and Snickers will switch to the new packaging which can be recycled via traditional kerbside recycling bins.

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The new paper-based packaging is a result of extensive R&D trials from Mars Wrigley’s manufacturing site in Ballarat. 

“As a world first for the company, Ballarat is leading the way globally, with the innovation set to be expanded to other markets and regions,” a Mars Wrigley spokesperson said.