3BA Header Ballarat Today OCT17 proper

Latest from Ballarat Today

Is Addiction Like Falling in Love?


Is drug addiction similar to falling in love? We spoke with Matt Noff who has co-written the book "Addiction?"

Garrath & Gabe spoke with Matt on Ballarat Today to discuss how we should view people addicted to drugs

Addiction isn’t what you’ve been told it is, in fact, it’s as natural as falling in love.


This book is about addictions of all kinds. Addiction to smartphones, sex, games, social media, gambling, money, but most of all to alcohol and drugs.

At a time when the Australian government wants to drug test welfare recipients, do Australians really understand addiction and how someone becomes addicted to a substance or behaviour in the first place?

As this book shows, our country is steeped in addiction. From the moment first settlers arrived on our shores and began trading rum to our obsession with fusing alcohol and sport.  It affects all of us. But it’s not all bad. Despite using more so-called “party drugs” than most countries, we knocked heroin on the head at the same time as the heroin problem in America has quadrupled.

At the Ted Noffs Foundation, Matt Noffs and Kieran Palmer spend their lives working with young people who have serious and often debilitating drug addictions. This book shares the tools they use every day. It offers insights into why addiction takes place and why it's a natural part of being human.

It journeys across the spectrum of addictive behaviours. It debunks the myth that all addiction is identical and predictable. It offers personal accounts from inspirational people who have found themselves in the grips of such addictions, and their amazing stories of survival.

Addicted? is filled with fascinating information, about the body, the brain and the human experience. It’s a big book with big ideas and a bloody big heart. It’s a book that everyone should read.

Matt Noffs is the co-founder of the Street Universities and CEO of Noffs Foundation, Australia’s largest drug and alcohol treatment service provider for young people under 25. The Noffs Foundation is a leader in providing drug and alcohol services for young people in Australia. Working in the social sector has been part of Matt’s life for as long as he can remember. The Noffs Foundation was founded in 1970 by his grandfather, Reverend Ted Noffs and Margaret Noffs. The couple established Sydney’s The Wayside Chapel, set up the first drug referral centre in Sydney and co-founded Lifeline in 1963. Work in the drug rehabilitation field was continued by Matt’s parents. As CEO of the Noffs Foundation for a new generation, Matt, with his partner Naomi, established and now runs an early intervention service known as The Street University, in Sydney’s West and Southwest, which aims to reconnect kids with their communities and help them discover their innate capacity. Matt lives in Sydney.