Local News

Daylesford tourism bounce back leads the nation

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Hepburn Shire's recorded one of the strongest tourism recoveries in the nation.

Visitation data shows an 80 per cent year-on-year increase between 2021 and 2022 – 50 per cent higher than the national regional average.

Daylesford-Macedon tourism boss Steve Wroe says the region’s unique brand is appealing to consumers.

"The brand that we've been pushing is about wellness, nature and great food and wine, and that's what people are looking for," he said.