Local News

Axed "Made of Ballarat' brand set to make a comeback


The dumped Made of Ballarat campaign is set to return.

The City of Ballarat has told the local tourism sector that the branding will be used again from next year, after it was controversially axed when the City took tourism marketing back in house following the withdrawal of funding to Visit Ballarat.
The positive move comes as the government announces a $200 voucher for anyone who spends $400 on a trip to Regional Victoria.

Premier Daniel Andrews yesterday unveiled the $465 million Victorian Tourism Recovery Package to help the sector bounce back after a year of bushfires and coronavirus restrictions.

The Premier says next week's Victorian Budget will help more people explore the state, with up to 120,000 vouchers each worth $200 available to entice more people to visit and stay in regional Victoria.

"Under the $28 million initiative, Victorians will be able to apply for the vouchers as long as they spend at least $400 on accommodation, attractions or tours in Regional Victoria."

"The scheme is expected to be up and running in December, ensuring the benefits are felt this summer – when businesses need it most," Mr Andrews said.

Image: timesnewsgroup.com.au