The dumped Made of Ballarat campaign is set to return.
Premier Daniel Andrews yesterday unveiled the $465 million Victorian Tourism Recovery Package to help the sector bounce back after a year of bushfires and coronavirus restrictions.
The Premier says next week's Victorian Budget will help more people explore the state, with up to 120,000 vouchers each worth $200 available to entice more people to visit and stay in regional Victoria.
"Under the $28 million initiative, Victorians will be able to apply for the vouchers as long as they spend at least $400 on accommodation, attractions or tours in Regional Victoria."
"The scheme is expected to be up and running in December, ensuring the benefits are felt this summer – when businesses need it most," Mr Andrews said.